Website Translation

The online phenomenon has opened up a brave new world of communication and an online presence is imperative for growth as well as marketing success. Thanks to this, the marketplace for successful enterprise has become global.

Although online presence opens up enormous opportunities, it also highlights the issue of language and cultural barriers. Express Language Solutions helps organizations to overcome these perceived obstacles by providing website translation services. What use is a website with English text to a non-English speaking customer?

Website Translation Services at Express Language Solutions

A marketing campaign for any product or service must meet the needs of the customer. This is particularly important when your business has an online (and therefore global) presence. Your overseas target audience will undoubtedly have differences in its needs and requirements. The design of your website should therefore understand and reflect the target country’s culture to ensure a worthwhile experience for visitors.

At Express Language Solutions, we offer you a range of website translation services, including:

• The translation of your website’s copy in line with the needs and requirements of the target market
• Website design, taking into account the cultural nuances of the targeted individual country
• Advice on the search engines used by the targeted countries in order to maximize the number of website visits

As well as re-adapting your website to include a multi-lingual approach, it is worth considering setting up microsites for individual languages. These microsites are very powerful, as they are specifically designed with the individual country in mind. Ultimately, a multi-lingual website is instrumental in maximising your profits.

Websites written in the customer’s mother tongue are more effective

It is a staggering thought that over 100 million people access the internet in a language other than English. Recent statistics have demonstrated how websites in the customer’s mother tongue have a positive effect on conversion rates. Visitors tend to spend twice as long on websites when they are written in their own language. Consequently, the possibility of a purchase is increased by 400%.

At Express Language Solutions, we understand the importance of getting your website translation right first time. This is why we work hard to select the most appropriate translators for your specific project. We will ensure that fully trained translators within this field will convey the true meaning of your website in the target language(s), whilst taking into consideration the cultures and specific idiosyncrasies of your target audience.

Depending on your requirements, we will work together with website designers, developers and marketing experts, including online and digital, to either adapt your site to incorporate a multi-lingual facility or help you create microsites. For more details call us on +44(0)161 737 2970 or email us on info@expresslanguagesolutions.com